and they turned into an art form.

Computers come along and now you have people in 
graduate school studying Howdy Doody , and the 
old Arthur Godfrey Hour  and the Ted Mack  
Amateur Hour . So there seemed to several things 
going on. One is every innovation enlarges some 
area of experience. It pushes aside something else 
that was there. Keep in mind we’re still thinking in 
terms of Understanding Media  as we’re doing this.
     
Well, there’s another chapter in the early part of 
Understanding Media , namely reversal of the 
overheated medium. We found out that if you push